Search Engine Optimization (SEO)

Search engine optimization (SEO) is about getting the right people to find your business online.

Here at Readers Planet Nigeria Digital Marketing Agency, we work with companies from local to international organizations to develop a working SEO strategy.

The SEO is an integral part of your digital marketing strategy and is simply related to your company's online awareness. The better your SEO, the more prominent your company will be in Google Search and the more potential customers you can reach.

What is Search Engine Optimization (SEO)?

Search engine optimization (SEO) refers to algorithmic search results from Google Search (and Bing, which provides Yahoo search results), as opposed to pay-per-click advertising, which is another element of digital marketing strategies. This is also known as organic search ranking.

If your company doesn't look like the right people, you can't reach your full potential and your results aren't as good as they can. Understanding and implementing an SEO strategy that suits your business is a professional role, and trying to manage it yourself without expert intervention often leads to bad results and poor online presence. The good news is that you don't have to worry about it because you can work with Readers Planet Nigeria to relieve pressure and enjoy all the benefits of a bespoke online marketing strategy that puts your business first.

Why do I need to hire Readers Planet Nigeria

A basic knowledge of search engine optimization (SEO) is essential if you want your website to be ranked high in search engines. But the truth is that many do not. So when SEO problems occur, you get stuck and overwhelmed. Website owners often struggle with technical SEO. This is not surprising as the average SEO checklist has more than 12 points that a website must address in order to be truly successful.

Problems such as duplicate content, missing alt attributes, duplicate title tags, broken links, and missing metadata can all negatively impact SEO results. Some flaws may not affect your ranking as much as others, but of search engine optimization problems that can cause you to accumulate lots of small errors and destroy your website. There is always the possibility of reaching a critical point that leads to the entire host Google ranking. As a leading SEO company, Readers Planet Nigeria Digital Marketing Agency can definitely avoid these common pitfalls.

SEO Solutions

On-Site or On Page SEO Services

Off-Site or Off Page SEO Services

International SEO Services

Local & Map SEO Services

Link Building & Guest Posting

Full Tracking and Reporting Services

Frequently Asked Questions (FAQ)

How does SEO work?

SEO involves making certain changes to your website's design and content to make it more attractive to search engines. This is done with the expectation that the search engine will display the website as a top result on the search engine results page. To do this, search engines scan or crawl various websites to better understand the content of the website. This can provide more relevant results to those who are looking for a particular topic or keyword. Similarly, search engines scan your site to determine how easy it is to navigate and read, and reward user-friendly sites with higher rankings on search engine results pages.

Do I need to hire an SEO agency to do SEO for me? Can't I just do it myself?

With the time, patience, and energy to learn everything about SEO and search engines, small businesses can do it themselves. However, if you're not sure what you're doing, it's a good idea to leave the SEO service to an expert, as improper SEO execution can be detrimental.

How much should you spend on SEO Services?

How much you spend on SEO services depends heavily on your company, your industry's competitiveness, the appearance of your current SEO rankings, and the goals you are pursuing. Contact us for a hassle free, no obligation evaluation & quote

What will the boost kings do to improve my SEO?

Our team of experienced digital marketing experts implements a combination of methods to improve SEO. This includes other areas such as keyword analysis, technical audits, user experience, etc., and is relevant to all elements of the website itself. Search recognizes off-page SEO services or link building engines that build your website's profile to be trusted, and trusted resources. An example is a link to your website in another website or directory. Our local SEO service optimizes your local profile and is very important for many businesses, especially small or independent organizations. You can do this so that you can experience the benefits of an effective and engaging "storefront" online. Proper tracking and reporting services are essential to monitor the effectiveness of the strategies implemented and measure the usefulness of the methods used. Perform audits and report on performance on a regular basis before you start working on your site. SEO practices can also improve the user experience and ease of use of your website. We also offer international SEO services, Link building and Guest posting services. Request a free website audit

I already have a website. How come I’m not getting any traffic?

If your website isn't getting traffic, that could be for several reasons. A common example is bad SEO because the content you post on your website is not what people are looking for. Or your website is not user friendly. Even if your audience has the content they want to read, they will not visit your website if the website has a poor user experience. Load times, mobile responsiveness, etc. can affect traffic. Our web design and development team can help you in all these aspects.

What determines search engine rankings?

Security and Accessibility of the website Page Speed (Including Mobile Page Speed) Mobile Friendliness Domain Age, URL, and Authority (DAPA) Optimized Content Technical SEO User Experience

How long does SEO take to work?

It is impossible to say exactly how long SEO will take, as it depends on many different variables. However, the estimate is usually 4 - 6 months.

Can you guarantee my website will appear on page one of Google?

Ranking on Google's first page is not an accurate science. Don't be fooled, as no one knows exactly how Google's algorithms work. No one can guarantee that you will reach the first page. However, we will ensure your pages are boosted to appear on the first page or first 5 pages of the SERP (Search Engine Result Page)

Doesn’t SEO just involve putting keywords on my webpages?

This is a common misconception about SEO. Setting the right keywords on your web pages will definitely help improve your SEO, but by itself it won't do much to improve your ranking. A user-friendly website combined with valuable website content, appropriate backlinks, and social media support contributes to the success of SEO. Regularly monitoring and optimizing these elements is another piece of SEO puzzles offered by SEO services.

What are keywords?

Keywords are search terms used by website owners or SEO professionals to optimize your website in the hope that it will appear high in Google's search results for a particular keyword. Any single word or phrase that is searched by a search engine is considered a keyword. As part of our SEO service, we provide a list of SEO keywords that your website should look for.

How often should I update my website?

There's no such thing as a golden ratio, but Google prefers new and fresh content when it comes to rankings. Therefore, the more you update your website and add new, relevant content, the better your results will be. As part of our SEO service, we regularly update our website with new content.

What is local SEO?

Local SEO is a search engine optimization strategy that makes your company stand out more in Google's local search results. You can increase traffic from your geographic area to your physical store by creating a cozy “storefront” online.