Facebook Ads Campaign Management
Facebook ads help reach more than 6 billion people around the world.
With Over 6 billion Facebook users worldwide. It is almost 70% of the world's population. You can reach almost everyone by running a Facebook advertising campaign. Your audience is on Facebook and this platform is important to reach your users. Facebook ads are useful when you want to reach more customers for brand awareness and other goals. The cost of Facebook ads is still low compared to other advertising options. Facebook marketing will be more effective with the following options:
Advertising on Facebook helps you find the right people who will love your business. Tell your brand story your way and keeping in touch with your customers.
Which Facebook Ads Campaign Activities do you require?
Page likes
Page likes ads can be used to drive users to like your Page along with post engagements, comments, shares and follows. You can design your Engagement ads with a video or an image to a ratio of 1.91:1. This is now clubbed under page engagement objective
Page engagement
Most Page posts on Facebook can be boosted to deliver more likes, comments, shares and photo views.
Video Views
Show off product features, and draw people in with sound and motion. Video Ads in newsfeed, stories and video ads are now available in Facebook, Instagram and messenger.
Lead generation ads
Lead ads on Facebook and Instagram help you collect info from people who are interested in your business. A lead ad is presented using an image, video or carousel, and followed by a lead form when the user engages with the ad.
Event responses
Event response ads can be used to promote awareness of your event and drive responses. You can design your event ad to appear as an image or video.
Brand awareness & Reach
If you want to reach out to as many people as possible and show them ad messages, then reach objective is great. If you want to reach the same users multiple times then brand awareness objective can work
Conversion Ads
If you want a particular action like Lead Generation, purchase or app download then this is a great way to increase results. But we recommend using this to the right warm audiences to begin with.
Catalogue sales
If you have large product inventory like ecommerce website, or flights data then this catalogue ads campaign can dynamically update your ads and feeds to run ads at scale
Store Visits
Facebook now allows you to test the people who saw the ad and then ended up to your store to buy something. Store visits help measure online to offline conversions and visits.
Facebook Ads Campaign Creative Types
Image
Drive people to destination websites or apps through high-quality visuals. Best Image size is 1080 X 1080 pixels.
Collection
Encourage shopping by displaying items from your product catalogue – customized for each individual.
Carousel
Showcase up to ten images or videos within a single ad, each with its own link.
Slideshow
Use motion, sound and text to tell your story beautifully on any connection speed. Slideshows created within Ads Manager run as video ads.
Instant Experience
Instant Experience provides a full-screen, mobile-optimized experience instantly from your ad.
Offers
Offers are discounts you can share with your customers on Facebook. You can design your offer ad to appear as an image, video or carousel.
Advance FB Ads Targeting Features:
Custom Audience:
Custom audiences allow you to reach known customers with Facebook ads. Just upload a list of contact information such as email addresses and phone numbers. You can also use the information on the website and apps. If they visit your website or interact with your social media profile, they can also deal with it again. These are the warmest and most open-minded listeners, and it makes more sense to promote them. Create a campaign ad set so that will show ads when these users are using Facebook.
Lookalike Audience:
With Facebook Lookalike Audiences, you can find similar audiences to your website visitors, Facebook and Instagram post engagers, video watchers and more. If you have your own database, you can upload and Facebook can find the social media users from your database. Furthermore, we can try to find similar or lookalike audience from the original database. We have found lookalike audiences to be more powerful where you can find better quality audiences compared to cold demography social media ads targeting.
Mobile App Downloads:
70% of Facebook users use Facebook on their mobile phones. You can reach a massive amount of these users based on the above targeting options. People using android or iOS devices can install your app right from the ads targeting them.
We have noticed that running video ads which shows app features can help better quality app downloads.
Retargeting on Facebook:
Readers Planet Nigeria has partnered with Ad-roll for this feature. Convert customers while they’re engaged on the world’s most popular social network. Reach customers across devices with retargeted ads right in their News Feed and Right-Hand Column. You don’t have to be friends to benefit.
Instagram Advertising:
Instagram advertising gives businesses and brands an effective way to increase visibility and connect with customer and prospects. Its a creative way to find new customers and the engagement rate is high on Instagram. See our post on how much is Facebook advertising cost. Read more from the Facebook help center
Facebook Advertising & Targeting Options:
User Location
Advertise in countries, cities, radius or specific areas
Demography
Show ads to users based on their age, gender, relationship status, job title, education and more.
Connections
Reach people who like specific page or events to reach right audience
User Interest
They expressed an interest in hobbies, topic, like pages, consume content or engage.
User Behavior
Target people who are looking to buy something specific through their online activities.
Income level
If your selling an expensive product, this is good targeting options.
Industry & Designation
Reach people based on where they work, job profiles or business owners.
Home ownership status
A good indicator for real estate ads campaign lead generation.
Parents with the age group of their kids
Parent focused advertising - education
Life events
Like Upcoming Anniversary, Birthdays, Wedding other milestones - occasion based advertising.
Shoppers
Show ads to users who are active online shoppers through their online purchase behaviors
Gamers
Show ads to users if they are active gamers.
Mobile OS & Device type
Good for app download or click to call campaigns based on device types.
Education & Degree
A good option if education or degree of the user is important.
Contact us for your Facebook Advertising Campaign Today
We provide Social Media Marketing & Google Ads to help client achieve their marketing goals. As Certified Google Ads Partners for last 8 years we make sure you get meaningful results. Contact us to discuss your marketing requirements today.
