Email Marketing Campaigns

Did you know that email marketing is still one of the most effective marketing strategies for your business? Eighty percent of marketers agree that email marketing is more effective than most other platforms such as radio, billboards, website advertising, and social media. By comparing spending and results, you'll find that email marketing is one of the best ways to reach your target audience and can help you get the most out of this tool.

What is Email Marketing

Email marketing campaign is designed to reach, connect, and build inboxes for prospects and existing customers to grow your brand and drive conversions. When you contact your customers directly through their email account, you commit to some great form of marketing.

Email marketing is still a cheap way to reach new people. In a short amount of time, you will be able to send email to the maximum number of users who see your email. This is the recommended way to direct target traffic to your website. Promote offers, newsletters, surveys, announcements, increase brand awareness, and share news about your company. Consistent email marketing produces results.

Challenge

The new GDPR regulations are causing confusion and concern for many business owners.

Frequently asked questions about what happens to existing customer lists, opt-ins, proof of consent, and more. Clients don't know which direction to go to make sure they are in compliance with the law.

Solution

Email Marketing is an established and effective tool that has been recognized by experts for excellent results. However, it's important to understand that this tool has changed and is no longer as simple as it used to be. The new email marketing is targeted, personalized and streamlined to help you make sure your email marketing is on target. Successful e-mail marketing strategies are:

Reachable from any device
It's important that email marketing is optimized for mobile, as most people today use their mobile phones to access their email. It may be helpful to work with a dedicated digital marketing team to ensure that all devices have access to communications and that you are using a platform that is useful to all your customers.

Variable
Email Marketing ranges from plain text to interactive email. We can help you create a campaign that suits your brand and reach out to the audience you want to reach. This can include a variety of approaches, such as videos, links to blog posts, and the use of emails that lead to landing pages. This is the best way to reach out to as many potential or existing customers as possible

Working on multiple platforms
Here at Readers Planet Nigeria, experience with many email marketing platforms such as Constant Contact and MailChimp Yes, you can tailor your campaign to the platform that's right for your business.

Protecting Customer Privacy
We are obliged to protect customer privacy at all times in accordance with the new GDPR Act. Failure to do this will violate the law. Therefore, it is very important to seek professional help to ensure that the company is compliant. We can do this for you and are up to date with GDPR compliance practices so you don't have to worry about the legal implications of your email marketing strategy.

Personal level connections
Email marketing is designed to reach customers at a time that is convenient for them, so it can resonate more than many other types of ads that often get in the way. I have. This is a great first step, but communication also needs to be personalized and engaging. This can be important to the success of your email marketing campaign.

Email Marketing Mechanism

Select a goal for the email Campaign e.g. Send traffic to your website
Please let us know the target group you want to reach.
We will creatively design and email your message to the appropriate target group.
Our email marketing platform provides detailed reports on the success of your campaign.
Reports usually show an open rate of up-to 5%, a total of 5000 out of 100,000 people open and read your email
After scheduling a date for bulk email marketing; a report will be provided to you 3 days after campaign completion.

How to get more ROI from Email Marketing

Make sure you get a high open rate for email marketing.
With the appropriate subject, this is possible.
Make it unique, create curiosity and excitement for user to open the email.
Email broadcast time should be optimal. Morning time is usually good.
For successful email marketing results, choose the right email marketing template and creative.

Email Marketing Strategy Tips

Send emails to non-openers at different times with different subjects.
By asking a simple question in the subject, you will have the chance to receive more opens and replies. This is a great way to send email to your inbox, not promotions or spam. And helps improve open rates and IP reputation.
Stay consistent and don't send email campaigns excessively.

Email Marketing Database Types

There are two types of email marketing databases.

Quality Database
A certified, validated, and edited database that has been collected over the years. This is a high quality email database to suggest that users recognize and open their email. There is trust between the two. With over 15 different segmentations and filtered databases, the cost of email marketing with this database is usually high. The opening rate is high.
Volume Database
These databases are collected from the aggregation method by a third party provider. For example, databases are legally collected through online websites, exhibitions, and other sources. These databases usually have a low affinity with email senders. This is a mass marketing approach aimed at attracting attention and getting more people to see your message. However, the open rate is almost less than 45%, which is not ideal for direct reply email marketing campaigns. The cost of this bulk email marketing is lower than usual. Multiple bulk email marketing campaigns to the same database can produce better results.

Email Campaign Report

The report will usually be generated after 3 business days of sending out the campaign.

It shows the number of emails sent, rejected, opened, clicked, or visited on your website and their responses. We encourage clients to improve the subject line of your email to get good open rates and responses.

We also have nice email creatives and quotes to make people feel convenient and interesting enough to take action. Email marketing generally is just one of many digital marketing services we offer.

Email Marketing Service Scope

Full Email Campaign Management

EMail Campaign Audit

Email Automation Management

Custom Email Design & Coding

Data Integration & Migration

Frequently Asked Questions (FAQ)

What Is Email Marketing?

Email marketing is a way to use email to deliver customized content directly to your customers' inboxes.

What Is The Value Of Email Marketing?

Email marketing is based on permits. You will get a high return on investment. Most studies assume a ROI of about 40$ -1 cost spent, or 4000%.

Does Email Marketing Work?

Absolutely! That's why so many companies, from large multinationals to small boutiques, use it. The key elements of effective email marketing are: High quality content, Clean mailing list and Consistent regularity

How does Email Marketing work?

This is the process by which our email, which may contain advertising content, announcements, or other messages, is emailed to a group of people. You have a message that you want to share with others. You specify where to send these email messages. We provide a database and set it up for your email marketing campaign. Send an email at a selected date and time and receive an email marketing report in a few business days.

What are the Email Marketing Best practices?

We ensure to send the email at the best time you think it is favourable for your business. Mornings and weekdays are usually better bets. Choose a good subject that arouses curiosity and excitement so that people can open your email. High email open rates are important to successful email marketing. Have nice email offers and promotions. Make sure your email template is well designed and looks great on all your devices. Tag URLs to track website traffic results.

What email marketing reports are available?

Email Marketing Report provides data such as sent emails, opened emails, unsubscribe and bounce emails.

How much does email marketing cost?

Email marketing costs depend on the number of emails you send. For example, there are packages from 50,000 email marketing to 100,000 and up to 1 million emails. Prices vary by database.

What kind of email open rate can you expect?

The email open rate for unsolicited email databases is 13%. It can be higher or lower, depending on your email address and offer.

How long is the email marketing campaign?

Email marketing campaigns take several hours. For example, if you want to send 100,000 emails, your campaign will be delivered within 3-4 hours and your email marketing report will arrive within 3-4 business days. You can also divide the delivery into smaller sends.

What is an automated email?

Once upon a time, you had to manually send an email, but unfortunately some marketers still live in this world. But now, thanks to email automation, you don't have to! Automated email is a message that is automatically sent and is triggered by some action or inactivity by a user on your website. For example, you can go to a website, put an item in your shopping cart, start the checkout process, but send an email to a customer who hasn't completed your purchase. The possibilities are endless!

What is a broadcast email?

Broadcast or promotional email is a means of making a single announcement to many subscribers or users. This may be to convey company updates such as product releases, or opportunities such as Christmas sales. Most consumers think these are junk or cluttered emails in their inbox, but our team may make these types of emails easier to read and customers enjoy receiving them. We will support you so that you can evaluate it without any problems.

What does “list cleaning/hygiene” mean?

List cleanup or hygiene refers to processing mailing list data. This includes making sure that your email address is still active, that it has the correct name and company attached, and that not everyone on the list has unsubscribed. This is important for maintaining a positive reputation and adding value to customers. For example, poor list hygiene can send an email to a customer with an incorrect greeting name, and the adjustment can be negative instead of positive.

What metrics will you report on for email marketing?

Email marketing reports and metrics are an important part of continuous improvement for us and your team. Therefore, performance reviews use the following metrics: Open Rate, CTR, Deliverability, Unsubscribe Rate, Revenue Generated, Average Order Value Each of these metrics shows something different about the feasibility of an email marketing campaign. Please help me make adjustments as needed.