TikTok & Snapchat Ads Campaign Management
Remember the vine? The Six Second Looping Video App was released in early 2013, but was discontinued by Twitter in 2016 within four years. Since then, I've seen many apps like Snapchat and TikTok occupy Vines space. With these two apps, users can express their creativity through short mobile videos and have many new filters and features compared to other social media platforms such as Facebook and Twitter.
Both apps are currently growing in the market. Snapchat has about 210 million daily active users worldwide, while TikTok has recently exceeded 800 million daily active users.
What is Snapchat
Launched in 2011, Snapchat allows users to share photos, videos, and text called snaps. Unlike most other social apps, Snapchat content expires immediately (10 seconds) or after 24 hours. This photo-sharing platform encourages users to create more hilarious and uncensored content than other more publicly accessible social media platforms.
69% of Snapchat users are 1,824 years old. This is the perfect platform for companies struggling to reach this audience. We create unique opportunities for your brand, get people behind the scenes, and make your company more accessible to your audience.
Through Snapchat, you can send photos and videos that are visible to the recipient for 10 seconds and then disappear automatically. Deadlines make it essential. The short lifespan of content on the platform provides unprecedented quality and immediate engagement.
Usage: Snapchat provides users with a variety of ways to keep their friends, popular trends and related news, BitmojiTV and more up to date. Snapchat has invested heavily in AI and AR capabilities (or "lenses") to enable brands and users to have more creative capabilities such as try-on effects, object scanning, and 3D environment interactions. I am doing it.
Advertising: Snapchat offers a wide range of ad options through a self-service ad platform, from standard snap ad units that appear between stories to ads that use brand filters and AR lenses. There are also e-commerce components with shopping ads and personalized ads with audience targeting with native checkout capabilities.
What is TikTok:
TikTok is the fastest growing video sharing app released only in 2017 by Chinese technology company ByteDance. It's similar to the Vine app in that users can create a 10-60 second loop video and post it to their profile. TikTok was the most downloaded app in the United States in 2018, reaching 1.5 billion downloads worldwide by the end of 2019.
TikTok is currently the ninth largest platform in the world, surpassing popular sites such as LinkedIn, Twitter, Pinterest and Snapchat.
TikTok also stands out as a Gen Z playground, with millions of adults and children in their early twenties and early teens consuming unimaginably short TikTok videos.
TikTok, the world's most Gen Z user-focused, is a great opportunity for many future-oriented brands to reach demographic groups early in their purchase decisions- 41% of TikTok users are 16-24 of age! !!
Dozens of brands such as Chipotle, Nike, Skittles, Fenty Beauty, TMobile, Pepsi and Universal Pictures are exploring new platforms with the goal of making a clear statement to their competitors.
TikTok has been downloaded more than 1.5 billion times since its global release in 2017, offering entrepreneurs and influencers a variety of opportunities.
We're happy to learn more about the complexity of the platform and how businesses can use it to achieve massive growth.
Usage: TikTok users create and post short loop videos from a vast library of music and sounds. TikTok is not a place to seriously update your life or interact with your friends. Most of the TikTok videos are like dance choreography, lip sync, hashtag challenges, reaction videos.
Advertising: TikTok's advertising products are still in their infancy, and TikTok's self-advertising service platform is still in beta. The out-of-the-box TikTok ads are offered on a cost-per-1000 impressions (CPM) basis as currently available ad units, including:
In-feed native video ads
Brand takeovers (a full-screen ad that appears when a user first opens the app)
Hashtag challenges
Branded filters
Topview ads (similar to brand takeovers but uses in-feed content)
Influencer brand partnerships
Best Platform for Brand Marketing
Both TikTok and Snapchat ads offer brands a great opportunity to connect with their audience, especially young people. In particular, TikTok's advertising marketing strategy is effective in raising awareness of user-generated content (UGC) in the form of brand challenges, reactions, or filters. The Snapchat platform is great for sharing the fleeting moments of life and displaying relevant content that may be important to you, such as the original series or story.
Therefore, choose these marketing platforms according to your needs and focus on building brand awareness and promoting your business products or services.
